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My experience goes deeper than creating social media content. It also involves educating seasoned professionals and executives on how to leverage it (and in many cases, use it). Over the last two years, I’ve created social media how-to guides and lead training sessions in group and one-on-one settings on how to use social media. Most recently, I created, “Lawyers Don’t Tweet” a webinar that focuses on the highlighting social media within the landscape of the legal industry, as well as how to leverage an employee advocacy mobile app to increase social visibility.
Below is an example of content designed for straw inserts we used as “swag” to increase attorney engagement on social media: